This article details a few of the most considerable modifications in customer behaviours when it concerns consuming media.

In the present digital age, smart phones have become one of the most prevalent tools that people are using to view videos and access media. Nowadays, many social media channels are offering endless feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a series of customised content and react quickly, making these videos a lot more interesting and addictive than conventional media. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Subsequently, this trend is evolving the way individuals are actively seeking for and expecting to get information, in a quicker, shorter and more visible format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the method by which people are getting their news is also changing. People are progressively turning towards online news sources, rather than watching TV, to find out about current worldly affairs. However, simultaneously, due to a constant circulation of info, people are coming to be overwhelmed by substantial volumes of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have sizeable followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for supplying people with dependable and verified news sources, in a style they can easily relate to.

In recent years, with the rise of digital content, the way in which people take in media has changed substantially. For many years, traditional television was the primary source of home home entertainment for most people. Nevertheless, after the advancement of streaming services, many audiences are averting from set up television, particularly among younger people. Rather, international media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for enabling people to watch the shows and films they want, any time they feel like it. Those associated with the media sector, get more info such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the industry.